Google Ads & Paid Media Services & Portfolio

Practical delivery. Clear responsibilities.

What we provide.

Campaigns and landing pages work together. We connect targeting, approved messaging and conversion measurement so you can assess campaigns against the goals agreed for your business.

Every engagement begins with your goals, existing setup and required outcome. We agree a written scope that defines deliverables, dependencies, milestones and the review process.

01

Search campaign planning around services, audience and locations

02

Google Ads account and campaign configuration

03

Google Shopping and product feed setup support

04

Landing page alignment and conversion-focused content

05

Conversion tracking, Analytics and Tag Manager configuration

06

Campaign checks, search-term reviews and optimization

07

Ongoing reporting around agreed conversion goals

08

Coordination of approved offers and advertising assets

What is included in google ads & paid media?

Search and shopping campaign support, landing pages and conversion measurement aligned with your business goals. The proposal confirms which of these capabilities are included, what your team will supply and what we will deliver.

Applied expertise

Connecting the ad to the destination.

Campaign planning considers the audience, query, approved offer and landing-page experience together. We agree how a conversion is defined and review tracking requirements before campaigns are assessed. Media budgets and service fees are separate unless the written proposal says otherwise.

Search campaign structureShopping feed coordinationConversion tracking and landing pagesOngoing campaign review

Explore the detailed service catalog, see selected project experience and read client feedback before discussing your requirements.

What we need from you.

A clear brief helps us recommend a practical solution. Please prepare:

Google Ads and Merchant Center access where applicable
Target locations, approved offers and a separate media budget
Website, landing pages and conversion goals
Product feed data and policy-compliant business information

01 / PLAN

Review the requirements.

Confirm business goals, scope, access and dependencies.

02 / DELIVER

Build and review.

Implement the agreed work with clear review points and communication.

03 / HAND OVER

Test and support.

Check relevant workflows and provide the agreed documentation and guidance.

Your questions, answered.

What can W3BCO provide for google ads & paid media?

Our scope can include search campaign planning around services, audience and locations; google Ads account and campaign configuration; google Shopping and product feed setup support; landing page alignment and conversion-focused content. We confirm the exact deliverables in a written proposal.

What do you need from me before starting?

Please share google Ads and Merchant Center access where applicable; target locations, approved offers and a separate media budget; website, landing pages and conversion goals; product feed data and policy-compliant business information. Access is arranged securely after the scope is agreed.

Can you work with my existing website or systems?

Yes. We review the current environment, dependencies and access first. We then agree whether an improvement, integration, migration or rebuild best fits your requirements.

How are the timeline and project scope agreed?

After reviewing your requirements, we define milestones, responsibilities, required access and review points. The timeline depends on the scope, content readiness and third-party dependencies.

Do you provide testing, documentation and support?

We check the agreed functionality and relevant workflows before handover. Documentation, training and ongoing support are included when specified in the engagement.

How can I request a proposal?

Send your website link, goals, requirements and preferred timeline. Use the enquiry form or WhatsApp to discuss the next steps with the relevant specialist.